The Visitor Channel commenced operations in St. Lucia in December 2005, as a private, locally registered company. It now operates under the registered name TRAVEL VIEWS Inc. Over the past fifteen years Visitor Chanel has remained singularly focused on promoting awareness of the tourism industry, and the development of the brand St. Lucia, this includes career opportunities, linkages, indigenous business, and cultural awareness. During this period we have had the privilege to work with several public and private sector entities allowing us to accomplish a wide range of successes, as well as significant experience in the local hospitality sector. Our 15-year history has also resulted in the development of a solid foundation with the local public, who come to the Visitor Channel with the expectation of targeted industry content on a wide range of hospitality-related subjects. As the industry develops with increased focus on sustainability and community outreach and understanding the Visitor Channel is poised to play an even greater role in awareness and linkages.